Begin with what you know.
Your Ego holds your audience, perspective, accepted knowledge, and working instructions.
AN EDITORIAL WORKSPACE FOR EXPERT FOUNDERS
Your expertise.
Worth reading.
Turn the thinking behind your business into articles you’re proud to put your name on.
AuthorEgo prepares the research and draft. You bring the perspective, shape the argument, and decide when it’s ready.
Your perspective. Supporting sources. Your approval.
01 / YOUR EXPERIENCE
“We kept adding choices to onboarding. What customers needed was one clear place to start.”The observation that makes the piece yours.
THE WORKING DRAFT02 / DEVELOP
A better welcome starts with fewer decisions.
What a crowded first screen can teach us about helping a new customer begin.
More options can look like more help. But a new customer has a simpler question: where should I start?
RESEARCH TO CHECK
Support the argument. Look for counterexamples. Separate observation from evidence.
03 / YOUR EDITORIAL REVIEW
Fewer choices always work better.
Give a new customer one clear place to start.
For people whose expertise
is their advantage.
Expert foundersIndependent advisersSmall editorial teams
THE PART ONLY YOU CAN BRING
Your best material
is already in
the work you do.
You make decisions, notice patterns, and explain difficult things every day. Those are the beginnings of articles someone else needs to read.
For founders and independent expertsNOTES FOR YOUR NEXT ARTICLE01—03
- 01
What did experience teach you?
A decision you changed your mind about. A trade-off you only saw after doing the work.
- 02
What do customers keep asking?
The explanation you’ve given a dozen times that deserves to exist beyond a call.
- 03
What would you push back on?
The familiar advice that misses something important in your field.
Use these questions to shape your brief. Start with your own notes or an interview you’ve already written up.
MEET YOUR EGO
Your perspective.
A little more permanent.
An Ego is the editorial identity you write as — you, your brand, or your publication.
Give it your voice, audience, point of view, and knowledge you’ve reviewed and accepted. Add the judgments that matter: what to question, what to avoid, and what makes a useful article. Your Ego carries that context into the next assignment.
You stay in charge of the direction and the finished work.
Understand how Egos workPREPARATION, WITH A POINT OF VIEW
More of your thinking.
Less starting over.
Your voice matters. So do the ideas you choose, the evidence you trust, and the claims you’re willing to make. Give that context a home in AuthorEgo.
Explore the editorial workflowGive the argument substance.
Research and drafting develop an assignment into an article with supporting sources to examine.
Make the final judgment.
Check the claims, edit the draft, and request a revision. Approve the work when it meets your standard.
INSIDE AUTHOREGO
Prepared work.
Visible decisions.
Follow each article from assignment to review in one workspace. Open a draft when you’re ready to give it your attention.
See how articles come together in the workspace
Swipe the product view to explore, or open the full-size image.
YOUR NAME IS ON IT
Your judgment
stays in it.
An article should stand up to the questions you’d ask of someone else’s work.
Read the evidence. Challenge a claim. Keep the detail that makes the argument yours. AuthorEgo brings research, drafting, and revision into the same process; you decide what’s ready for readers.
How editorial review worksFROM ASSIGNMENT TO AUDIENCE
Give good thinking
a publishing practice.
Set the perspective.
Choose your Ego, define the reader, and give the article a focused brief.
Develop the piece.
Research and drafting prepare the article and source material for your review.
Bring your judgment.
Inspect the evidence, edit the work, and approve the article when you’re satisfied.
Reach your readers.
Use your configured Ghost or WordPress destination. Newsletter sending has its own approval.
GHOST & WORDPRESS
Connected publishing, with destination setup. LinkedIn and X expressions are prepared for export.
Publishing detailsAN EDITORIAL PRACTICE, AT YOUR SCALE
Start with one voice.
Build a body of work.
Plans share article capacity across your organization, with room for more Egos and publications as your practice grows.
PRESENCE
$199USD / month
4 original articles · 1 active Ego · 1 site
Explore plansMonthly billing. Applicable taxes included.THE NEXT PIECE IS YOURS
Your next article starts
with something only you know.
A decision. A hard-earned lesson. A question your customers keep asking.
Find your first angleStart your first articleSet up your workspace to begin.